Course Syllabus

SOCIAL MEDIA 

New Student?

Start Here

Web of Relationships: 

Social Networks

and Social Media

Birth: The Rise of

Social Media

Bandwagon:

Social Movements

Fight Club:

Public vs Private

If You Build It:

Social Media

Strategy

Painful Lessons:

When Social Media

Takes a Wrong Turn

Don't Hold Your Breath:

Managing the

Information Cascade

Crossing Lines:

Laws, Borders, and

Social Media

Digital Footprint:

Ethics, Social Media,

and Big Data

Split Personality:

Your Many Social

Media Selves

Course Description: Students explore emerging social media technologies and processes and study their application in a variety of contemporary settings. Students will learn how to use and author content for such online tools such as blogs, microblogs, collaboration mechanisms, podcasts, RSS-feeds, video, bookmarking, and other emerging web technologies. The course will also study how to use these technologies to monitor conversations on the Internet, engage online communities, identify influencers, and establish thought leadership. See Course Learning Outcomes.

Course developed by Maria H. Andersen, PHD 

Image Credits:

• Start Here: Start Your Engine by Norlando Pobre (CC-attribution)
• Web of Relationships: String Game by London Permaculture (CC-attribution, noncommercial, share-alike)
• Birth: Sunrise at Merapi by Le Batteur De Lune (CC-attribution, noncommercial)
• Fight Club: Padlock by Mike (handle: zebble, CC-attribution, noncommercial)
• Bandwagon: Crowds sitting down to prepare for the Friday Sermon by izzarian (CC-attribution, noncommercial, share-alike)
• If You Build It: Building plans by Brenda Anderson (CC-attribution, noncommercial, share-alike)
• Painful Lessons: Guiding Light by Steve Jurvetson (CC-attribution)
• Don't Hold Your Breath: Pool Fun by Glenn Simmons (CC-attribution, noncommercial)
• Crossing Lines: Gavel on Desk by SalFalko (CC-attribution, noncommercial)
• Digital Footprint: Footprints by andy_5322 (CC-attribution, share-alike)
• Split Personality: Girl with Puzzle Pieces Face Paint by eli-santana (CC-attribution, noncommercial)