Course Syllabus

Pierce College
BUS135 - Introduction to Online Marketing

Welcome to your online class. This page contains a brief introduction to the course, a list of assignments and due dates and contact information for me. This is not the full course syllabus.

Please download and read the full course syllabus ( pdf format) by clicking on the following link:

BUS135 - Introduction to Online Marketing Syllabus

Course Description

This course examines how businesses and organizations use the Internet and Web media – including social networking and media sharing, web sites and blogging, audio and video and other emerging technologies- to connect with customers and market products and services in the global economy.

Prerequisites: None.
Method of instruction: Online

Contact Information

Professor:  Renee Phoenix
Office Hours: by appointment
Preferred Contact Method: E-mail: rphoenix@pierce.ctc.edu
Phone: (253) 864-3232

Textbook:

This class uses the following FREE open source textbook:
Stokes, Rob. eMarketing. The essential guide to digital marketing. 4^th ed. Published by Quirk, Inc. 2011

Download your free copy from this site:
http://www.quirk.biz/emarketingtextbook/download