Discussion: Diversification - Auto Rental

No Author
2016-07-05T10:51:02-06:00

Share your incident selection and resulting message.

• How long will it take for you to recover startup costs if you begin the car rental business?

• In what ways does the venture fit in with your core competencies?

• How might this venture cause problems running your core business?

• Do you believe the auto franchise is a good fit with your strategic plan? Why, or why not?

• What choice did you make? Why?