Wiki Page, Social Media: W4.1 Observe Fan Pages in Action

Wiki Page
2013-05-15T09:38:50-06:00

Observe Fan Pages in Action

Read about the variety of ways to increase engagement on Facebook Fan Pages. Then look for evidence of what works where by visiting some Fan Pages - suggestions are below.

3 Guaranteed Ways to Increase Facebook Engagement, by John Cade, Social Media Today, Feb 19, 2013.

Increase Facebook Engagement Cheat Sheet, by Timothy Carter, Jan 4, 2013

8 Surefire Ways to Increase Engagement on Facebook, by KISSmetrics

Visit the following examples of excellent Facebook Fan Pages (Note: You can see fan pages without having a Facebook account.) As you peruse these pages, pay attention to what the page managers do to get engagement with their audience. Where are they successful and where do they flop? Keep in mind that the metrics for Likes and "Talking about this" should be evaluated in proportion to the market. While Peet's Coffee doesn't have as many likes as Starbucks they have different customer bases.

Products

Red Bull and Monster Energy

Pringles and Oreo

Starbucks and Peet's Coffee

REI and Columbia Sportswear

Entertainment

True Blood and Twilight

Harry Potter and Toy Story

Communities and Brands

I F*cking Love Science and George Takei

By looking at the status updates, polls, and content being shared by each site, see if you can determine what the purpose of each site is. Then share one site and what you think the intended purpose is. Hint: The purpose is not just "Get more fans" - go deeper than that.