Wiki Page, Social Media: SH-Learning Objectives for Social Media

Wiki Page
2013-05-15T09:38:48-06:00

Learning Objectives for Social Media

TECHNOLOGY

Select tools to monitor information and to consolidate it into a manageable information stream.

Create, maintain, and manage a public online presence throughout the course.

RELATE: Communication and Human Relationships

Recognize and be able to give examples of social networks and their properties.

Explain why people participate in different types of social networks or social media.

Describe the history and development of various social networks (both non-digital and digital).

Examine how personal account settings (e.g. anonymous accounts, false identities, multiple identities) affect the community formation.

CONNECT: Sharing & Marketing Ideas and Information

Understand the importance of monitoring and responding to the community that forms around your message or lack of message.

Examine how the choice of social network and social media tools affects the distribution of the message and the audience that is reached.

Identify cases where social networks have influenced political movements or decisions.

Formulate a social media marketing plan.

Explain how different organizations within the same market utilize social networks to share or market information and ideas (Ex: Education, Business, Non-profits, Journalists).

Discuss geography-based social networking tools and their implications for marketing ideas and information.

PROTECT: Privacy, Ethics, and Legal Issues

Examine copyright issues related to social media.

Explain the characteristics of digital content including the life of information, the restrictions of the communication medium, and the ownership of the information.

Point out the limitations of account and sharing policies in various social networking platforms and discuss the ethics of violating terms of use.

Appraise the legal responsibilities of promoting products or organizations. Recognize when there may be liability related to participation in social media.

Interpret the practical implications of the service agreements for social media tools in regards to privacy and legal policies.

Set up policies to manage a public social media account and the distribution of information.