Objective
Students will use the elements and principles of design.

Description
New designers often make the mistake of thinking design is simply creativity and artistry. That's wrong. Design, just like anything else, can be learned. Creativity can be taught. And it starts with rules, or what I call the elements, methods, and principles of design. At first, new designers have to think consciously about these rules, but when they get more experience, they start using them instinctively.

Here's the breakdown according to Mr. Collett:

Elements are things that you use, like tools. To make a design you have things like lines, shapes, and colors.
Methods are basically techniques that you can use to make your design look good because they're based on what the brain likes. Repetition, scale, contrast--these are things that are easy to add and will help your design.
Principles are things that every designers should strive for in every design. Unity means that all the elements work together. Balance means that the design isn't 'heavy' in a certain spot, which makes people uncomfortable. And focal point means that there's a main area of a design that you want people to look at first.